ABOUT DON JACOBS AUTO GROUP

WHAT’S WITH THE APPLE?

Over the years, the apple has become a lasting symbol of the Don Jacobs Auto Group experience. To our team, it represents a simple philosophy that has guided us since 1970:

Always Providing People a Little Extra.

Whether you visit Don Jacobs Honda, BMW, or Volkswagen, you’ll often find a shiny red apple waiting inside your vehicle before you drive away. It’s a small gesture, but an important reminder of the pride we take in delivering thoughtful service, genuine hospitality, and an experience that feels personal from start to finish.

A LEGACY BUILT ON TRUST

For more than 56 years, Don Jacobs Auto Group has proudly served Central Kentucky with a commitment to integrity, exceptional vehicles, and customer-first service. As a family-owned dealership group, we believe lasting relationships matter more than transactions.

Across our Honda, BMW, and Volkswagen dealerships, our experienced teams are dedicated to helping drivers find the right vehicle, maintain it with confidence, and enjoy a premium ownership experience for years to come.

SALES, SERVICE & FINANCING — ALL UNDER ONE ROOF

Don Jacobs Auto Group offers a complete automotive experience, including:

  • New Vehicle Sales
  • Certified Pre-Owned Vehicles
  • Flexible Financing & Leasing Options
  • Factory-Trained Service Technicians
  • Genuine OEM Parts & Accessories
  • Collision Repair & Vehicle Protection Services

Whether you’re shopping for your next vehicle, scheduling maintenance, or exploring financing options, our teams are committed to delivering attentive, transparent service tailored to your needs.

SERVING CENTRAL KENTUCKY SINCE 1970

Conveniently located in Lexington, Kentucky, Don Jacobs Auto Group proudly represents three world-class automotive brands:

  • Honda — Reliable innovation and everyday versatility
  • BMW — Performance, luxury, and precision engineering
  • Volkswagen — German engineering with modern practicality

From first-time buyers to lifelong enthusiasts, we’re proud to help drivers throughout Kentucky and beyond find vehicles they love and service they trust.

EXPERIENCE THE DON JACOBS DIFFERENCE

At Don Jacobs Auto Group, customer satisfaction remains at the center of everything we do. From the moment you arrive, our goal is simple: provide a dealership experience that feels welcoming, professional, and just a little more thoughtful than expected.

We invite you to visit Don Jacobs Honda, BMW, or Volkswagen and discover the difference of a dealership group built on trust, relationships, and always providing people a little extra.